Karma Strategies

With a decade of promising ideas, but no strategy to execute on them, a Florida-based technology company called on Karma Strategies for help. The company was in the process of developing a cutting-edge security technology that would be the first of its kind. While the idea was solid, the company lacked the engineering expertise and internal leadership to move it forward from concept to market.

UNCOVERING THE ISSUES

Initially, the engagement with Karma Strategies consisted of a thorough assessment of the technology from both a theoretical and a practical standpoint. The assessment was conducted over three months and resulted in an expansive list of final recommendations, including:

• Pros and cons of the technology,
• Where the technology would and wouldn't work
• Correct and incorrect statements of capabilities
• Roadmap for commercialization
• Go to market strategy

The board accepted Karma Strategies's findings and enlisted the team to help them create and execute on the strategy to launch their product.

EXPANDING THE PATENT PORTFOLIO

Because the company didn't have the required funds to build and market their own end-to-end solution, it was determined their technology needed to be integrated with other technologies such as network appliances, server hardware and policy control systems. Karma Strategies examined the company's existing patent portfolio and co-authored xxx additional patents that stayed true to their mission, but would allow for more effective conversations with technology and business partners.

ESTABLISHING KEY PARTNERSHIPS

Serving an executive leadership role for the company was an important part of the process. Karma Strategies led the company through a critical initiative to pursue and establish business partnerships with some of the world's leading technology companies. This enabled the company raise the necessary funds to build integrated prototypes which demonstrated a more contextual and comprehensible end solution for potential customers.

SECURING A MAJOR OPPORTUNITY

Karma Strategies helped the company win a major opportunity to deploy and pilot their solution within the United States Department of Defense which was successfully completed at the end of 2012. With proven statements of capabilities, the company is exploring new opportunities and building momentum with their channel partners, business partners and clients.

CONTINUING THE SUCCESS

Karma Strategies continues to advise the company through their business development initiatives including market research, co-authoring white papers with their technology partners, establishing new business and client relationships, and preparing the internal team to launch the next important innovation in cyber-security technology.